Type tool kit
For Rob Clarke
We worked alongside Rob Clarke and LMC to develop a bespoke typeface family for Screwfix.
The challenge on this project was to find the balance between personality and functionality. This typeface has a very specific use in the website and catalogue, it needed to work as a display font, with a modern and strong presence.
Space economy was an important part of the brief, therefore the Screwfix typeface has narrow proportions and a high x-height, however it still breathes because of its open counters. It is dynamic and has a nice reading rhythm.
The typeface family consists of 3 weights (Regular, Bold and Heavy), which are the necessary tools for Screwfix to cover their hierarchy needs across their website, catalogues and store signage.